In addition to search engine optimization, there are other marketing efforts, which can increase the number of visitors (potential customers) to your site. This includes internet marketing as well as traditional advertising (print, radio, TV). Your Web site address should be included or mentioned in all of your printed material and marketing activities. Internet marketing has a number of facets. In addition to search engine optimization, you can purchase banner-advertising space, add your name to internet directories or participate in search engine sponsorship programs (pay-per-click). Also, e-mail marketing can be very effective if used properly. | 
