In addition to capturing and marketing to leads generated from your site, the site itself should be used as your best salesman. Within seconds of coming to your home page visitors will develop an impression of you and the service you offer. If this is the case, we feel you will have great success in converting site visitors into customers.

Thus, we suggest that, in addition to updating your site for search optimization, you make some design improvements or re-design the site to accomplish the goal described above.

Keeping the information on a site useful and up-to-date is often very important, but proves to be difficult for most businesses, especially smaller businesses.

For businesses that do want to hire a webmaster, there are many third party applications for building websites, such as Microsoft® FrontPage, Macromedia® Dreamweaver, and a new product from Macromedia called Contribute. Some ISPs offer site-builder utilities for updating your site as well. Usually these will cost around $200 - $400 for the applications or $40-$100 a month for the hosted solutions.

On the other end of the spectrum, there are quite a few content management platforms that can be used to maintain your site. They however start at about $15,000 – $100,000 and go up from there.

To give our clients an alternate to the options described above, we have developed an easy to use content-management application specifically for web-site maintenance. It provides much of the functionality of typical content management applications but without the price and hard-to-use interface and fixes the frustration many companies have with off-the-shelf applications or site-builders. It also helps keep your site optimized for accurate indexing by search engines.